The festive season isn’t just about decorations and holiday cheer—it’s a prime time for salons to boost revenue. Studies show up to 20-30% of annual retail sales can occur during holidays. With clients in a generous mood, salons have the perfect opportunity to offer gift cards and retail packages that serve as thoughtful gifts.
Gift cards are a powerful tool for your salon. They enhance your cash flow, which is especially useful for stocking up supplies for the busy season. Often Gift card recipients spend beyond the card’s value, making them a lucrative sales channel.
According to Lisa Kelly from Salon Solutions
"Gift cards are a salon’s secret weapon! They can bring in immediate cash flow, especially around the holidays, helping you stock up for the busy season and stay afloat during quieter months like January and February."
Gift cards do more than generate revenue—they can generate new clients. When loyal customers give one of your salon gift cards to their friends and family, they essentially endorse you and your services. When new clients use them you are presented with an opportunity to convert a visitor into a long-term client. Statistics show a 75% chance of retaining new clients if they return for a second visit so ensure you offer discounted follow-ups to ensure these new visitors become regulars.
Gift cards aren’t just pre-paid services; they provide an excuse to indulgence. Recipients feel like they’re spending someone else’s money, making them more likely to try premium treatments or splurge on retail products.
According to Lisa
"Gift cards and retail packs aren’t just products you buy—they’re experiences you give! Incorporating them into your salon's Christmas decor taps into your clients’ emotions, giving them permission to indulge themselves and buy gifts for others."
Start the festive season early, with promotions kicking off in October or November. Host a launch event featuring bubbles and snacks to showcase your Christmas gift sets and gift cards. Incorporate payment options like Humm or Klarna to encourage early purchases.
Your Christmas tree can be the centrepiece of your salon, decorated with sample products and gift cards. Offer a raffle for these items and announce winners on social media. Additionally, a virtual advent calendar with daily gift cards and product combos can keep the excitement alive throughout December.
Use your salon mirrors strategically to showcase retail products. Add LED lights to displays for an eye-catching, festive touch. Keep gift cards and “Ideal Gift” signage at checkout for impulse purchases. Your front window is prime real estate—decorate it with simple yet impactful designs, mood lighting, and themed gift sets.
According to Lisa - "Use your salon’s mirrors! Clients spend a lot of time looking at them, so position your retail displays within their line of sight. Don’t forget your front window is prime real estate! Keep it simple but impactful with products, lifestyle images, and mood-setting lights that stay on after hours."
Gift cards and retail packages are eco-friendly alternatives to traditional gifts. They minimize waste by eliminating excess packaging and give recipients the freedom to choose services they’ll love. Highlight these sustainability benefits in your marketing to appeal to environmentally conscious clients.
Lisa says "Gift cards and retail packages are not just convenient—they’re a more sustainable choice! They cut down on excess packaging, reduce waste, and give clients the freedom to choose what they really want."
The Christmas season offers a golden opportunity for salons to boost revenue, attract new clients, and create memorable experiences. By leveraging gift cards, retail products, and creative campaigns, your salon can make the most of the festive period. Plan early, think creatively, and focus on delivering exceptional value to clients during the holidays.
