How to Make more money from your Salon's online shop using Klarna

Christmas Starts early for retailers - usually around September, so you need to start now to ensure your salon's or clinic’s online shop is ready to generate your share of the €5.9bn expected to be spent this year in Ireland. Offering Klarna as a payment option into your online shop could be a game-changer.  Here’s how Klarna can help your salon make more money this Christmas and offer a convenient way for your clients to buy your treatments and products at the same time.  

What is Klarna?

Klarna lets your clients pay for services and products purchased in your online shop in 3 instalments at no charge.  

“Pay In 3’ Could Increase Your Sales and Conversion Rates

By offering Klarna’s “Pay it in 3” option at your store's checkout you make it easier for your clients to make those impulsive beauty buys without hesitation leading to fewer abandoned carts (reduced by 44% according to Klarna) and higher conversion rates, directly boosting your sales.

Gain New Clients

By enabling Klarna to offer instalments for treatments and skincare products you can attract new budget-conscious clients who may not have been able to afford your services otherwise. This can greatly expand the reach of your online shop to new clients.

Improved Cash Flow for Your Salon

One of the biggest advantages of using Klarna is that you get paid upfront, Klarna accepts the risk and you get the benefits! 

Increased spend 

Using Klarna can significantly increase how much the clients spend because when they have the option to spread the cost over 3 instalments, they are more likely to buy more items or choose premium products and services that they might otherwise consider too expensive. According to Klarna the average order value for purchases paid for using Klarna instalments rose by 58%  and increased transaction volumes by 20%.

Ignite your social media offering with bundles

Creating enticing bundles that combine treatments with aftercare skin products can turn your offerings into exciting Christmas presents that are both appealing and affordable. Packaging popular treatments like laser hair removal or advanced facials with complementary skincare products provides a complete beauty solution that clients will love to gift to their loved ones. These bundles can be customized to suit various skin types and needs, adding a personal touch. Offering these comprehensive packages at a special holiday discount and with flexible payment options through Klarna, ensures they are accessible and budget-friendly, making them an irresistible choice for holiday shoppers.

Beat the competition

Offering Klarna as a payment option can give your salon or clinic a significant competitive advantage by differentiating your business this Christmas from others that do not provide flexible payment solutions. 

  1. Ensure your e-commerce platform supports Klarna integration well before the holiday season. This gives you ample time to test and promote it. All Salon Solutions online shops contain the option to connect to Klarna in one easy click.
  2. Design your bundles and make them prominent on your shop front page
  3. Promote Klarna Options - Highlight Klarna payment options on your website, social media, and email campaigns. Let your clients know about the flexible payment solutions available.

By embracing Klarna, you can elevate your salon's or clinic’s online shop, making it more attractive and convenient for your clients. This holiday season, give your customers the gift of flexibility and see your sales soar.

What to learn more about how to boost your retail sales? Read our e-book "How To Make More Money For Your Salon Or Clinic By Boosting Retail Sales"

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